10 Reasons Why a Phone Call is the Best Way to Qualify Web Leads

In the era of automated lead qualifying software and email, phone calls might seem an old-fashioned way to qualify leads. But that’s far from the truth. Actually, when used properly phone calls are the most effective way to contact possible clients and have plenty of advantages over alternative methods.

1. Phone calls create a personal bond with customers

When you talk directly to people who are interested in your services, leads are much more likely to take that interest to the next stage.

Human contact goes a long way in any business, but that’s particularly the case in real estate. When people hear a voice they trust, it’s much easier to get them to move deeper into the sales process.

2. Speed to dial: Phone calls are simply faster 

While emails can be fired off as soon as customers enter their information, there’s no guarantee that these emails will be opened anytime soon.

You can call customers almost instantly. That way, you can provide them with further details and find out whether they are going to move on with their purchasing or selling process.

3. The quality of information from phone calls is higher

Phone-based lead qualification also has qualitative benefits, allowing you to learn more about potential buyers and provide more information to them. This tends to make them more willing to engage with your company and lets you offer additional services that they may not have noticed online.

4. Call-based qualification leads to less confusion

Phoning leads improves the quality of decision making throughout the sales process. One of the biggest problems faced by  companies is ensuring that customers are well-informed and understand their options.

Speaking with a knowledgeable, helpful representative is almost always the best way to iron out any misconceptions, speeding things up and creating better relationships in the process.

5. Email-based outreach can be tedious

One of the best things about using phone calls to handle lead qualification is the simplicity of the process.

Almost all the time, email-based interactions generate complex (and sometimes seemingly endless) email strings. With phone calls, you can discuss everything in one conversation and make clear arrangements for subsequent follow-ups. Information is less likely to get lost in the to-and-from as well.

6. Phone calls bring everyone together

While emails can include every stakeholder, this doesn’t always mean everyone pays attention and understands where the sales process has reached.

Well-managed conference calls involve all of the key players, ensuring that everyone is engaged. Problems can be identified instantly and diaries can be synchronized with ease.

7. Lead scoring is much easier when carried out on the phone

The chances are you employ some sort of lead scoring system to differentiate customers and focus your resources on clients who are most likely to convert.

With call-based operations, staff can keep lead scoring tables close to hand and easily check off the various metrics, making every point as clear as possible.

Emails and online forms tend to provide less information for staff, resulting in lower quality leads or extended exchanges to secure better data. With phone calls, that’s not an issue.

8. Phone calls can synchronize with every other lead generation system

Most companies rely on a variety of contact points, from bricks and mortar locations to print adverts, Facebook pages, Twitter feeds and email marketing.

With the right systems in place, all of the leads harvested can be handled in a matter of minutes, allowing you to make the most of your investments in social media and marketing.

9. Phone calls empower clients and representatives alike

For customers, calls are a chance to ask any questions that are weighing on their minds. For staff, they are a chance to listen, learn, and impress clients with their attention to detail.

This dynamic has a huge influence on lead conversion rates. It generates goodwill, trust, better information and – in the end – a much higher potential for closing the deal.

10. Call-based lead qualification is efficient, effective and affordable

Above all, phone-based lead qualifying systems are competitive with alternative options on every level, from initial cost to quality, operational efficiency and conversion rates. In fact, they tend to outperform automated or web-based systems on every score.

Services like Upcall provide professional phone agents who can call leads from any source within five minutes of them expressing interest. If your company is struggling to raise lead conversion rates, these modern phone-based options could be exactly what you need.

The Truth About Improving Real Estate Lead Conversion Rates

In real estate, new leads are everything. Without a reliable flow of potential clients, it doesn’t matter how great your conversion techniques might be – they aren’t going to lead to stellar profits.

That’s why it makes sense to invest in ways to maximize real estate lead conversion, giving you and your staff the chance to show your closing skills.

The thing is, throughout the real estate sector, you’ll find plenty of companies without a lead conversion strategy. They seem to think that old-school salesmanship is enough to succeed.

That’s a dangerous delusion, and one which inevitably leads to missed opportunities. However, it’s also a totally avoidable mistake, as long as you use the right lead qualification tools.

Why Does Online Lead Qualification Matter?

You might still be thinking: most of our business comes from referrals or repeat clients. If we assume that 40% of customers use the first broker they consult, (which is around the industry average), then companies can expect up to 60% conversion rates from online sales alone – pretty good by most people’s standards.

Given the price of investing in the technology to optimize online sales, this can lead to incredible returns on investment, even though it might seem at first like a small part of your business.

Use Speed to Lead Systems to Turn Online Queries Into Sales

However, that’s not the end of the story. To actually achieve these conversion rates, you need a way to turn visitors into leads, and then into sales. This is where systems like Upcall really come into their own.

In the world of lead qualification, speed is everything. Studies have found that US real estate brokers are far from perfect when it comes to responding to inquiries, with an average recall time of around 15 hours.

With performance like that, brokers who can reply promptly and efficiently have a huge advantage.

Think about it. As a buyer, how much more likely are you to choose a broker who calls you back within 10 minutes after you expressed interest via an online form?

Services Like Upcall Deliver Effective Lead Qualification Services

There’s a reason why real estate companies are failing to respond to queries effectively: time. Most professionals simply can’t manage the number of leads they need to handle, and lost opportunities inevitably result.

That’s why it makes sense to use specialist calling services who can carry out initial calls and respond to online inquiries.

Specialist call professionals can contact customers immediately, creating a personal relationship with real estate companies. They can ring back numerous times to maximize the chances of converting leads, and they can monitor their services to refine their methods and message – fine tuning campaigns to get the right results.

You could do all of this yourself, but if you want the best outcomes, specialist real estate calling is the way to go.

Why Your Slow Lead Response Time Is Killing Your Business

“I don’t care what response I get…but I follow up until I get one,” said Steli Efti, CEO and founder of Close.io

When buyers are ready, they’ll find you, right? So says marketing agency leader Pardot.

But the big question is not whether they’re going to reach out or even when. The question is simple: are you going to be ready when they do reach out?

Now take a moment to put yourself in a buyer’s shoes. Think about when you last did some personal research into something you really wanted to buy. When you were ready to purchase and walked yourself into the store and —

What happened? Were you approached right away? Did your interest wane the longer you were kept waiting? Did a store associate bother to engage you?

Even though you’re in-store, technically, you’re still a lead. And the longer you’re left unattended to and disengaged, the less likely you are to return.

On average, it takes companies 38.35 hours to respond to leads. In today’s omni-channel marketing cycle, that’s a lifetime. You may have the best product and service but if you can’t follow these key rules, your business is sure to miss out.


Not All Leads are Created Equal


The first key to improving your lead response time is to understand a very crucial fact: not all leads are the same.

This means, not all your leads are going to turn into qualified leads. And, even when they’re curious, it doesn’t mean they’re necessarily even “warm” — either “in the know” about your brand or ready to buy in the least.

Businesses that are slow to respond to a lead simply fail to be able to classify where the lead is on the buyer’s journey. Before they can even begin to follow up, leads must be qualified. And this requires on-demand access to the analytics that will be able to tell you where that lead is.

Qualifying leads is all about meeting a lead where it happens to be on the buyer’s journey. Classifying a lead is important in knowing which next steps to take, what content to provide, how to follow up and which scripts to use.


Failing to Meet Leads Where They’re At


Part of the lead qualification process is scoring the lead to see whether they must be further massaged and given multiple opportunities to engage with the brand or if they’re ready for the next segment of the buyer’s journey.

Obviously the greatest resource this calls for is time — it takes time to analyze where a lead is, once they’ve approached the brand in some way, and it takes time to then follow-up in a proven, tested and pre-determined manner.

Following up by calling a lead or presenting them with educational content is only half the battle. The other half is doing it at the right moment by understanding where they are.

A slow lead response time can result in an overflow of leads that haven’t yet been either qualified or engaged.


What’s the Plan, Stan?


Focus too much on automation alone, and you miss out on the sales aspect. But what’s the point to cultivating a qualified lead if there’s no funnel to guide your user through as they move on their journey?

Part of lead qualification is to set up a process for sales rep that can help guide leads to the next level of awareness.

In trying to improve a slow lead response time, automation of some form or another is the key to helping your customers reach the “aha!” moment and convert. Using Upcall and connecting it to apps like Zapier, for example, a sales rep could have a list of leads ready to be called and engaged with at the right time, without trying to figure out which leads to focus on.

Automating certain tasks through software like Upcall essentially allows you to take your limited attention and focus it on what you do best: following up and closing.

While you’re busy following up with another lead in person, there should be some form of automation that is delivering engagement, content, answering questions and providing guidance for the lead on this journey of brand awareness.

This is the point at which they can identify their issue, they see you as an educator and move to actually consider your products or services as the solution.

But if you fail to plan for fast lead follow-up and put the tech into place to respond in an automated way, then you miss capturing those leads for later follow-up in the first place.


Don’t Leave Anything On the Table


Here’s the number one reason a slow lead response time is killing your business: you operate in a market with a bevy of other competitors and comparable services, right?

If you fail to contact your lead within the first few hours (or minutes, depending on your industry), rest assured, your lead will end up somewhere else.

And it might be somewhere that has had the foresight to put the appropriate tools like Upcall, Zapier, CRM and funnels in place. Essentially, a workflow and a process for lead nurturing is required, at base, to capture lead’s interest and make the most of them.

So spend the the resources required now to benefit later by identifying the key places where leads are dropping off and addressing those parts using the right tools. Fail to do this and you’re literally leaving cash on the table.

On the flip side, this could also be a major opportunity for you to win. So position yourself with the right software to do exactly that.

YC Demo Day S17 Takeaways as an Alumni

yc demo day s2017 summer
The one and only.

Twice a year, some of the country’s finest minds flock to the prestigious Y Combinator Demo Day, where a number of hopeful startups present their business plans to a carefully selected audience of investors. Some of the finest minds are invited to flock the night before as well – to the rehearsal run viewing reserved for those alumni who presented successfully the cycle before. Alumni such as Upcall.

Upcall presented on the Winter 2017 Demo Day this past March, and now our own founders, Sam and Michael, attended the Summer 2017 Alumni Demo Day as guests. My, how time flies! At this invite-only event, the graduating class has the opportunity to do a dry run of their presentation before the big day.

upcall demo day yc
Upcall CEOs Sam (left) and Michael, presenting their own pitch this past March.

We asked Sam and Michael to share their thoughts about the event, including advice and who else was helping advance sales team efforts like Upcall. Read on for a little Q & A:

Q: What was your overall impression of the event?

A: An impressive batch. A great variety of companies, from over 17 countries and across all industries – including medical, construction, and autonomous cars. There’s a lot to look forward to.

Q: Tell me about the quantity and composition of the companies. How many startups are included this year?

A: YC is getting bigger every year and reached 1,400 total funded startups. This batch alone had 132, and as I mentioned from all over the world. We noted a slight uptick in female founders presenting, at 12%. Here’s some more statistics about this year’s Summer Demo Day to check out. 

alum night yc demo day
Credit: sfslim on flickr.

Q: Did any pitches strike you as particularly unique?

A: Yes – Flock is a wireless security system for neighborhoods. They’ve already helped to arrest a thief thanks to their cameras. Using this, someone could give the police evidence they need to help after a crime has been committed.

Another one was Mystro. This is an app to help drivers find better rides between different platforms, like Lyft and Uber. It was created for drivers by a driver, and makes on-demand drivers more money by allowing them to drive for multiple on-demand apps and miss less trips they might want.

Entocycle is an insect factory! They transform food waste into insect-based protein for the aquaculture and livestock industries. Very smart and innovative way to help the environment.

70 Million Jobs is the ultimate second chance – it’s a job marketplace for people with criminal records. Their mission is to help the formerly incarcerated men and women regain agency through employment.

Value Voting helps increase voter turnout through strategic primary voting. With the United States constantly engaged in the fight to encourage voter participation, this can help your organization achieve their legislative goals.

Q: Any startups worth noting for boosting your sales team efforts?

A: A good number of them! There was:

  • Slik – Slik offers highly targeted leads with an advanced filtering system, contextual data about decision-makers, and varied pricing.
  • Prism – Why do your customers do what they do? Prism lets you define your audience, collect feedback, and gather insights to find the answer.
  • Loop Support – Quality customer support is a necessity for any well-run company. Loop Support helps growing companies provide great customer support, from answering tickets, collecting insights, and doing their research for a knowledge base on your customers.
  • Meetingbird – With a slogan like “Less Scheduling, More Doing”, how could you go wrong? Meetingbird is a helpful Chrome extension that integrates with your Google calendar and email for easier scheduling.
  • Thematic – Thematic lets you use customer feedback to make effective changes, with text analytics and visualizations from your NPS, CSAT, user research surveys and chat logs.

Upcall is no stranger to empowering your sales team, either! Our special YC offer includes ½ price on-boarding, and 10% off all plans. Try us out and generate leads for your industry here.

yc demo day make something people want motto
Credit: pahlkadot on flickr.

Q: And last but not least, any advice for those thinking of founding a YC-worthy startup one day?

A: It’s simpler than you think. Just solve a real problem. The main motto at YC is “Make Something People Want.”

And there you have it – Upcall’s own little sneak peek into the S2017 Alumni Demo Day!

Ready to start your own call campaign with Upcall? Start your demo now!


Upcall is also looking for more talented individuals to join our team. Check out our available positions here!

Guest Post: Outbound Calling in the Sales Enablement Ecosystem

Today we’re happy to feature a guest post by Cory Bray, co-founder of ClozeLoop, a sales enablement platform designed to help companies achieve revenue and profitability goals. Bray has ten years’ experience building high-performance sales teams across multiple industries.

Cory and and ClozeLoop co-founder Hilmon Sorey are also co-authors of The Sales Enablement Playbook, now available on Amazon. Whether you’re a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, this book will help you identify your role in a thriving enablement ecosystem.

Order your copy here!  

The Sales Enablement Playbook by Cory Bray and Hilmon Sorey

By: Cory Bray

I was recently chatting with my friend Sam (CEO of Upcall) about my new book (The Sales Enablement Playbook) and we were talking about how I view Sales Enablement as an ecosystem, not a position or department. He asked, “How do you think Upcall fits into the Sales Enablement ecosystem?” Hmmmm…great question.

After taking some time to think about his question, it’s amazing how many ways companies can augment their internal team with outsourced calling to impact results.

The Obvious: Outbound Sales Development

Remember, sales development teams are just trying to arouse curiosity…not close deals. For that reason, it makes tons of sense to augment the team when leads are in short supply…you won’t be risking quality if you have adequate training for your UpCallers. Some ideas are to focus on include:

  • Account-Based Selling: In any given account, there are possibly tens of people who could be your entry point. If they are putting off buying signals, attack the account in a week, not a month.
  • Re-Activate Dormant Accounts: Those companies who stopped responding to your AE? Let’s take another look, but let the AE focus on deals that are closing this quarter.
  • Target Medium-Priority Contacts: Let your full-time SDRs who you can coach in person handle the high-value leads, but instead of waiting weeks to get to the medium leads, get after it now!

sales, team, group, working

Inbound Sales Development: Handle Those Spikes

Have you ever received an email saying it was great meeting you at a tradeshow….6 weeks after the tradeshow? Terrible, right? Well, when there are spikes in inbound interest, there are three options:

  • Make Inbound SDRs work 80 hours a week and violate the Overtime Provision of the Fair Labor Standards Act
  • Wait weeks to follow up with leads
  • Augment the team

One option stands out from the crowd… 

Sales Development Meets Customer Success

As we describe in our book, one of the most overlooked sources of leads is employees who used to work at your customer but now work elsewhere. If they loved your product in their last job, make them an evangelist in their new job! It’s tricky to hunt them down, but it’s totally possible. Take your research and feed it to an UpCaller for a whole new revenue stream.

More Customer Success

In addition to generating leads, why not make some calls to capture:

  • Net Promoter Score: It’s tough to rely on email responses to NPS surveys. Augment them with calls.
  • End-User Success Stories: When it comes time to renew, do you have enough data to support your case? Make calls to individual end users to capture their stories, then aggregate these for renewal conversations.
  • Product Feedback: Figure out what specifically is holding you back, and take those details to the product team for consideration.

feedback, product

Based on the feedback here, you might need to tweak your product, target market, or selling approach. All of these adjustments will seriously enable the sales team moving forward.

So Much More…

These are just some of the ideas that came to mind, but depending on your business, there are probably several additional applications.

Get more leads. Get better leads. Figure out why the leads you’re getting aren’t converting. Understand customer satisfaction levels and address any options. What’s not to love here?

It’s pretty cool how many places UpCall fits into the Sales Enablement Ecosystem!

Get Paid on your Get Away – Earn Some Extra Cash Working from Your Hotel Room with Upcall. ⛱

What’s better than taking a vacation? Taking a vacation and still making money. 💰  With vacation season in full swing, everyone can appreciate having a little extra spending money in their pockets. Here’s how Upcall can help you out.


The great thing about web-based, work-from-home sites like Upcall is that you can log in and work from anywhere with a decent internet connection. As for equipment, it’s not much different than what you’d bring along on your trip anyway: your laptop, charger, and a wired headset (for best call quality).

Here are a few tips on how to make the most of your Upcaller experience from the comfort of your hotel room:

  • Many hotels provide free high speed internet, but when they don’t, it’s worth finding out the average price most hotels charge for Wi-Fi. While using your phone as a hotspot isn’t the best option, many wireless carriers offer a separate hotspot unit that can be added to your plan for a fair price each month. Your signal strength will thank you.
  • Upcall campaigns run all over the US – this means you can take advantage of different time zones. If you’re catching some rays in sunny Santa Monica, your 6am wake up is already 9am on the east coast. Traveling in France? Log in in the evening after sight seeing. You’ll be able to call people in the US because it’ll only be mid-afternoon there.
  • Request a PayPal debit card so you can have instant access to your funds.
  • Got that PayPal card? Things like renting a car or booking a hotel can have different policies on how they hold funds on your debit versus credit cards. Check ahead and make sure you have enough money available to cover those charges.
  • Upcallers are able to withdraw their available balance once in a 7-day calendar period, whichever day they like. It can even be different each week as long as it’s been at least 7 days since the last time you withdrew. Time your withdrawals so you have access to your earnings when you need them.
    • PROTIP: Cash out a few days before you head out so you’ve got spending money ahead of time. If you’re transferring money from PayPal to your bank, it can take a few days.
  • When it comes to saving, keep that money out of sight and out of mind. Use your Upcall earnings like a saving account and cash it out in one large amount before your vacation. That way you’ve got max available funds for soaking up the sun. ✈

earning money on vacation

Upcall and enjoy. 👌

Want to join in on the fun? Become an Upcaller today!

Upcall’s New Features — All Designed to Help You Communicate and Interact Even Better with Your Upcallers. 🙌

Great news! Connecting, interacting and training top notch Upcallers for your outbound calling campaign has never been easier!

Coordinating with a growing team of agents can be a challenge, especially when they are remote. At Upcall, we know that communication is the key to success. And now we’ve made it even easier:

Discover Upcall’s 5 new Features for this month!

1. Company pages are live

Now Upcallers can get all the information they need in one nifty centralized spot.

Fill out all the information you want to provide to your Upcallers directly on your company page. From there you can upload:

  • Specific files and other content
  • Links to specific websites or media you want to share
  • An FAQ for your Upcallers

2. Kickoff meeting

One of our biggest releases yet, with requests from both Campaigners and Upcallers left and right. We heard you loud and clear!

So how does it work?

  • In the pre-launch phase, while preparing the campaign, you can hold a kickoff meeting. It’s as easy as sending a link.
  • Upcallers will apply to your campaign. Simply approve them and they can join the kickoff meeting.
  • This kick off meeting is the perfect occasion to meet your Upcallers, explain your goals, and present your company campaign. Use this as a platform to re-assert your vision and give some advice on your upcoming campaign.


  • The kickoff meeting is a great tool to set your campaign up for success. Keep in mind that Upcallers who invest the time are more successful and more committed to campaigns.
  • To make your campaign that much more attractive to potential Upcallers, and ensure a great attendance rate, you have the option offer a tip to all Upcaller applicants who want to join your campaign and kick off meeting!

3. Organize a conference call

You can now organize a conference call with your online Upcallers.

Once your campaign is live, you can reach out to your Upcallers through our Conference Call feature. We recommend keeping your exchanges within the platform to more easily keep track of your correspondences, as well as for quality assurance and security purposes.

When should you check-in with your Upcallers?

  • We will send you notifications when our Upcallers make their first, 20th, and 50th call so you know when to check in and hear how they are communicating with your leads.
  • Our Upcallers love feedback! Pay them a compliment or offer constructive feedback and they’ll continue to improve and tailor their calls accordingly. If you want to reference a specific call where they were outstanding, leave feedback in that call record.
  • Use our chat feature — you can address Upcallers in a group, or chat to them 1:1.
  • Feedback works both ways too! If you want to hear your Upcaller’s experience with your leads first hand, organize a check-in conference call and you can discuss methods and objection handling tips.

Some best practices when conferencing with Upcallers:

  • Schedule a meeting in the chat with your Upcallers. It’s always best to offer about 3 different possible times to check in.
  • Check which Upcallers are logged in.
  • A call conference can only be launched by campaigners. You have all the control!
  • Keep in mind that even if your Upcallers are logged in, they might be in a call. Always check their availability, and give them a few minutes delay so they can catch up.

4. Notifications

Check out notifications and alerts on your Dashboard!

Now you can check your bell when:

  • A new goal has been reached
  • New Upcallers have applied
  • And much more …..

5. Email and chat alerts!

We added new email notifications each time your Campaign and Upcallers reach a new key goal. Woohoo!

How’s it work?

  • When you’re on your dashboard, keep an eye on your “chat” button.
  • Each time you receive a new message from an Upcaller, you’ll get a notification alert (see that little red button?)
  • Upcallers will receive the same alerts on their dashboard when you contact them through the platform. (Remember that they may not be able to reply in real time. Your Upcallers are working hard and could be on a call.)

The Upcall team is always happy to be improving your experience in every possible way. Check out these new features and see what they can do for you!

Are you ready to launch an outbound call campaign with Upcall?

How Do You Measure a Call Campaign’s Success?👌

At Upcall we’re always happy to bring on new and better features to elevate the outbound calling experience. See how you can take advantage of our new options to run a call campaign, and become a pro at managing one!

How you can measure and analyze your call campaign like a champ?

When it comes to outbound call campaigns, the key is understanding all the different levels of performance. You have to be focused on your final campaign goal, whether it’s the number of appointments set or the amount of insights collected. But that alone won’t get you there. Knowing that every step in between plays a significant role will ultimately help you reach your goals.

Upcall was created to empower professionals in marketing, sales and even those working independently to effortlessly run a call campaign. But accurately evaluating just how well a call campaign performs is a little less simple.

No worries — we’re here for you. Read on for some guidelines to help you become a pro at interpreting call campaign results.

We’ll split call campaign performances into 3 categories:

  1. Contact List performance
  2. Dialing performance
  3. Calls Quality performance

Contact list performance:

As we always say, a good campaign starts with a curated contact list. Think of it as an old-fashioned mailing campaign — if you don’t have the right mailing address, you won’t have much success.

On Upcall you can check contact list’s accuracy by comparing the number of valid contact numbers in the list to the total number of contacts you’ve uploaded.

A few tips to keep in mind to make sure your contacts are reachable:

  • Scrub your list to exclude DNC contacts.
  • Make sure that you meet compliance for calling cell phones. Some call centers use robocalls or auto dialing technologies that prevent you from calling a cell phone.

Good to know > Upcall doesn’t use robocalls or prerecorded messages (TCPA). We comply with all call recording practices and use click-to-dial technology. That means cell phones are no problem for us. 📞📲

Dialing performance

Once you have a reliable contact list, the next step is figuring out the best ways to actually have them pick up the phone.

Good to know > At Upcall we use the click-to-dial technology to call cell phones and deliver qualitative calls over quantitative calls. No robots here. 🤖 Your contact will never pick up and hear that annoying *beep beep* or delay before they hear the agent’s voice. It’s just like a real human calling another human, the way phones intended.

Below is a graph illustrating how Upcall reaches out to your contact. Think of “Answered” as the equivalent of an “Open Rate Ratio” in the emailing industry.

call campaign outcomes

A few important things that could have an impact here:

  • Calling Hours: Contacts are called during business hours from Monday to Friday, 8am — 6pm, in respect to authorized calling times. Calling all over the map? Good to know> At Upcall we have an automatic timezone detection and also exclude local holidays and curfews.
  • Saturdays: Depending on the contact you’re trying to reach, it might be worth calling them on a Saturday. Good to know> With Upcall, Saturdays are an option.
  • Caller ID: This is the phone number your contact will see on their phone. For some campaigns it might be beneficial to use your own phone number or a Local Caller ID (Good to know > With Upcall you have all the options > more info on that here).
  • Voicemail: This is a great option when you just need to deliver a message. If you prefer to reach out directly you can set up to 5 attempts, and even change the timing between dials.
  • And coming soon to a dashboard near you: Sequencing and the option to leave a voicemail after [x] amount of attempts!

Calls Quality performance:

All successful campaigns have one thing in common: a quality call. But what’s the secret to a quality call? Does it depend on the experience of the caller? Does it matter if the lead is hot or cold? Is the script actually the only thing that matters?

In reality, there’s no one variable entirely responsible for a successful call. An award-winning script that converts 90% of leads is worthless if you have the wrong phone number, after all. It’s a mix of everything. So, where to begin? Understanding your lead’s journey from prospect to happy customer is a great starting point.

If you know what touchpoints your customers need to convert, you can design a campaign (or set of campaigns) to help foster those prospects from one stage to the next. Knowing what needs to happen to move someone forward is a blueprint for the perfect script. This perfect script will indicate what kind of skills and experience you need in a caller.

Good to know> Upcall only works with the cream of the crop — the top 3% of agents who apply to our platform. We then match campaigners needs with our Upcallers’ skills and expertise.

Upcall provides several key indicators to help you directly measure call quality performance on your dashboard:

  • Goals reached and number of successful calls
  • The accuracy and adherence to the script
  • Voice recording and much features

Discover it all here.

Want to know more about smart outbound call campaigning, and want to launch your own? Follow the steps here at Upcall.

4 Tips for an Outbound Call Campaign that Converts

If you’re trying to expand your outreach to targets in healthcare, independent professionals, SMB, or even restaurants, Upcall gives your business all the tools you need for an outbound calling campaign that really takes off. 🚀 But that doesn’t mean everything is smooth sailing. If you’re not sure where to start, try these 4 nifty tips below to energize your call campaign!

Outbound Call Campaign Upcall Tips & Tricks

1. Start with the right contact list

All right, so that’s an easy one. But sometimes the most basic stuff is the easiest to overlook!

Did you know that the industry average for cold call conversions is 2%? The Upcall average is above 9% for lead generation and appointment setting. How could that be, you ask?

Every performing campaign starts with a qualified and curated contact list, and data may vary significantly from one industry to another. That’s why at Upcall we always start with a consultation to review and understand your specific use case, and make sure you start your campaign with the right contacts list! And of course, if you need contacts, we do have an integrated database of +250M US business and consumers!

Here are a few of our top database picks for outbound cold calling:

Yellow Pages: YP is great for targeting independent professionals, and it’s free!

DatabaseUSA: DatabaseUSA is excellent for SMB and offers triple verified data for accurate and up-to-date contacts.

RainKing: RainKing can provide your business with actionable sales intelligence, especially the key people who influence and drive purchase decisions.

ZoomInfo: ZoomInfo is a growth acceleration platform with millions of businesses and contact information to empower sales, marketing, and recruiting teams.

Dun & Bradstreet: Dun & Bradstreet, or D&B, offers commercial data to businesses on credit history, B2B sales and marketing, supply chain management, lead scoring and social identity matching, just to name a few.

DiscoverOrg: DiscoverOrg provides org charts, overviews of tools being used, purchasing power, and more. Best for enterprises.

InsideView: Another good one for enterprises, InsideView gleans insights and relationships from more than 40,000 sources of business information, contact data, online news, and social media and customer CRM data.

Clearbit: Clearbit serves as the data backbone for a number of tech businesses (such as Zendesk and AdRoll) and is focused on scouring the web and other data sources for publicly available information on people and businesses.

2. Make your first seconds memorable using a custom field

Upcallers only have a few seconds to hook your target and catch their attention! It’s crucial to give an outstanding intro to your business. By using custom fields you can write a kickass script and make any call one to remember. 👍

call campaign tips

Check out this link at Inc. for some great tips on creating a custom cold call script.

3. Use a Local Caller ID to see more prospects picking up calls

A Caller ID automatically matches your customer’s local area. No matter where your US callers are based, you can make it feel like they’re right at home.

Picture This:

Your office is in Los Angeles, but most of the prospects in your contact list are based all over the US. Typical.

Problem solved: with Local Presence caller ID, the number your prospects see on their screen matches the area code linked to their phone number. Awesome!

So even if your contact is from Farmington, IL, they see this:

Upcall Local Presence Caller ID

Local Presence Caller ID is for you if:

  • You have an audience living in various areas across the country
  • You have a unique script campaign regardless of your target’s localization
  • You want to give a local feel when you reach out to your contact
  • You care about your ROI and want to increase the pick-up rate

Running a successful business can be tough! Luckily, we at Upcall believe in the crowdsourcing economy, and that communicating with each other remains the most viable and efficient way to generate leads in this digital world.

Regardless of your industry, there are a ton of great ways to use all of Upcall’s resources to your advantage!

4. Accelerate your campaign and incentivize your Upcallers by offering commissions based on their success with customers.

Outbound Calling Campaign

No matter what the specific goals are for your campaign — get an email opt-in, collect a specific answer, enrich contacts details, or set appointments — you can make it a commission-based question with Upcall. You invest in what matters to you.

How do you choose the right commission rate for your campaign and industry?

  • Consider who you’re calling. Is it the business owner, a C-level executive, or a potential customer? Do people usually pick up the phone on the first try? Are there gate-keepers to persuade? The harder it is to reach someone, the higher the reward should be for a successful call.
  • Think about the industry you’re working in. Is it typical to get a sale 50% of the time, or do you have to reach out to several people before you get a potential bite? Compensating the Upcaller with a higher commission when they are calling in a tricky industry will encourage them to stick with your campaign longer.

Want to know more about Upcall? Click here. 

Happy 1st Birthday, Upcall! 🎉

Upcall is celebrating its 1 year anniversary! We are also proud to announce that we have just moved into our new San Francisco office, in front of the AT&T baseball park.

,Sam & Michael, Upcall Co-founders

​A note from Sam, our CEO, on how it all began:

“A year ago, my brother and I created Upcall with one goal: Make it easier for millions of companies to reach out to new leads and engage with existing customers. We knew we could do this by creating a unified platform with instant access to a network of qualified U.S. call professionals with great features to monitor results.”

“Having run several startups, I always felt the need to effectively scale my sales team. It normally took me weeks to find the right person, and call centers, aside from feeling stilted and impersonal, didn’t allow the flexibility and transparency needed to work. What I really wanted was a fully integrated, more local solution with my existing marketing and sales tools.

“I decided to team up with my brother, Michael, and the two of us set out to offer a smart and disruptive way to generate leads over the phone at scale.”

Professionals focused on customer experience and localization would be key players. Helping companies like you connect with prospects, leads, and clients was and is the goal. And that’s how Upcall became what it is today!

We care about local, genuine human interaction.
We believe that technology can improve the way a company interacts with its stakeholders — not replace it!

Upcall’s first year in a nutshell!

  • In one year, our team has more than quadrupled!
  • Upcall has provided crowdsourced outbound calling for over 200 clients from companies such as Coldwell Banker, Farmers Agents, Munchery, Buildzoom, Naturebox.
  • Our Upcaller community has been growing right alongside our clients’ needs. Everyday we continue to engage and select the cream of the crop to join our amazing group of US agents.
  • Our goal is to provide our Upcallers with both flexibility and a sustainable source of income befitting their experience

Take a look at what our Upcallers have to say about us:

“Best and only one of its kind. Dedicated and amazing staff!”

“Everything I got is even better than I expected”.

“The work is consistent and hours are flexible. You run your own schedule.”

Thank you, for a wonderful year. We want to help businesses reach the highest heights it can with our support.

And last but not least…what’s next at Upcall?

What we’ve achieved in just one year is only the tip of the iceberg for how we see the future. Upcall is a whole new world of generating leads at scale from your desktop!

As part of our commitment to providing you with the very best, we’re excited to share some of the new features coming to you soon: such as multi-user access, calendar integration, company pages, and API version 2.

And we’re still working on more exciting innovations and features down the road, like call transcription and keyword analysis, voicemail drop, an intelligent script building tool, and a native Salesforce and other CRM integration.

The future never looked so bright!

Are you ready for your next campaign?