The Truth About Improving Real Estate Lead Conversion Rates
In real estate, new leads are everything. Without a reliable flow of potential clients, it doesn’t matter how great your conversion techniques might be – they aren’t going to lead to stellar profits.
That’s why it makes sense to invest in ways to maximize real estate lead conversion, giving you and your staff the chance to show your closing skills.
The thing is, throughout the real estate sector, you’ll find plenty of companies without a lead conversion strategy. They seem to think that old-school salesmanship is enough to succeed.
That’s a dangerous delusion, and one which inevitably leads to missed opportunities. However, it’s also a totally avoidable mistake, as long as you use the right lead qualification tools.
Why Does Online Lead Qualification Matter?
You might still be thinking: most of our business comes from referrals or repeat clients. If we assume that 40% of customers use the first broker they consult, (which is around the industry average), then companies can expect up to 60% conversion rates from online sales alone – pretty good by most people’s standards.
Given the price of investing in the technology to optimize online sales, this can lead to incredible returns on investment, even though it might seem at first like a small part of your business.
Use Speed to Lead Systems to Turn Online Queries Into Sales
However, that’s not the end of the story. To actually achieve these conversion rates, you need a way to turn visitors into leads, and then into sales. This is where systems like Upcall really come into their own.
In the world of lead qualification, speed is everything. Studies have found that US real estate brokers are far from perfect when it comes to responding to inquiries, with an average recall time of around 15 hours.
With performance like that, brokers who can reply promptly and efficiently have a huge advantage.
Think about it. As a buyer, how much more likely are you to choose a broker who calls you back within 10 minutes after you expressed interest via an online form?
Services Like Upcall Deliver Effective Lead Qualification Services
There’s a reason why real estate companies are failing to respond to queries effectively: time. Most professionals simply can’t manage the number of leads they need to handle, and lost opportunities inevitably result.
That’s why it makes sense to use specialist calling services who can carry out initial calls and respond to online inquiries.
Specialist call professionals can contact customers immediately, creating a personal relationship with real estate companies. They can ring back numerous times to maximize the chances of converting leads, and they can monitor their services to refine their methods and message – fine tuning campaigns to get the right results.
You could do all of this yourself, but if you want the best outcomes, specialist real estate calling is the way to go.
Posted on October 25 at 5:00 PM