Every year, people say that outbound calling is obsolete, and every year the experts are proved wrong. In reality, calling sales prospects remains a vital part of the marketing toolkit. Here are some of the main reasons why.
1. The Human Touch Will Always Be Important
In an age of email marketing, sales automation and sales funnels, hearing a human voice can still be the most powerful way to connect with potential customers. Emails can be easily discarded and Facebook ads struggle to gain attention, but people are instinctively engaged by the human voice.
2. High Quality Scripts Can Really Engage Customers
With the right script, any call team can be trained to deliver compelling sales pitches with the right content and tone of voice until they find the ideal approach.
3. Hiring remote Callers Can Save Money and Time
If you choose to go down the Upcall route, you can engage more leads and existing customers and scale faster. Also, by supplementing it with your existing marketing efforts, it will support those calls and increase conversion rate. These calls create plenty of conversions at a low cost and relatively little effort on your end.
4. Outbound Calling Develops Selling Skills
Team members delivering outbound calls can hone their communication skills, helping them to deliver person to person pitches and presentations when required.
5. You Can Link Outbound Calls to CRM Systems
Modern outbound calling systems like those provided by Upcall don’t just allow you to schedule and make calls. They can also link up with your client database, providing invaluable data for your management staff to analyze.
6. Targeted Call Outsourcing Delivers Results
When you filter your client database by industry, age, previous sales and other metrics, you can build up detailed profiles of any contact before your sales team makes a call. When you know your customers, you can craft highly targeted pitches that really work.
7. Email Marketing Is Hit and Miss
Email marketing methods often have low click through and conversion rates, and can often be a waste of resources. With outbound calling, you can achieve much more impressive results.
8. Employee Performance Is Easier to Monitor Than Ever
In the past, call centers suffered from variable employee performance. Some operators would be brilliant, mastering any script, asking the right questions and persuading contacts to make a purchase. Others would waffle or irritate customers, and it wasn’t easy to track who was doing what. With modern calling platforms such as Upcall, companies can easily see which callers are delivering and who needs a little extra training.
9. Team Work Creates Healthy Competition
Well managed remote teams, high morale levels and staff who want to provide the best possible service can be incredibly productive. Callers tend to compete with each other, but not in a damaging way. It’s just in the DNA of how call operations work.
10. Outbound Calling is Responsive
Finally, call outsourcing is much more personal than any online forms of marketing automation. Instructions can be easily changed to add warmth and information, while callers can ask and answer queries from customers — something you don’t get from other forms of marketing.
If you are struggling to connect with potential prospects, give outbound calling a try! It can be a low-cost, effective alternative to online marketing options, and it might well be ideal for your business.